Full service digital advertising company
Lead UX Designer
October 2014 - July 2015
Unilever Marketing App
I oversaw the UX design and build support for a content platform targeted at Indonesian customers, with the aim of building a relationship between Unilever and their customers. We had to ensure the product was suitable for our target demographic, whilst bearing in mind the constraints placed upon us by available bandwidth, device capabilitis, and a less developed media landscape.
O2 and O2 Priority
Working on a redesign of the extremely successful O2 Priortiy loyalty platform, integrating new location based functionality, and partnering with established digital content platforms to create a seamless redemption journey.

I also worked on optimising the My O2 app to improve some of the most common journeys within the app.

I worked closely with senior Dyson stakeholders to create some concepts, ready to present to the board, on how Dyson connected products could drive brand engagement and increase customer loyalty.
Award winning digital product design studio
Lead UX Designer
October 2012 - October 2014
Tesco hudl and hudl2
I oversaw the ustwo design team, whilst working closely with the branding agency and development partners, to help deliver one of the best selling tablets in the UK.
Responsible for leading the design of the LateRooms iOS and Android mobile apps. Both apps are highly rated in their respective app stores, and have reached a monthly revenue of greater than £1m in less than a year.
British Telecom
Developing strategy, designing and concepting a new mobile network offering leveraging some of BTs unique infrastructure to create a differentiated mobile provider.
Barclays Business & Retail Banking
Designing updates to their iOS and Android mobile banking apps.
A global marketing and technology agency
Senior UX Designer
July 2010 - October 2012
Asda Groceries
Home shopping site required a full redesign of their end-to-end customer experience due to a dated implementation. There were issues with poor SEO, lack of effective monetization opportunities.
Barratt Homes
Part of the work entailed improving the property search to make it easier find desired properties. Other changes and updates to increase lead generation.
Aer Lingus
Heuristic evaluation of desktop and mobile sites.
Lloyds Banking Group
Designing customer experience for their mobile proposition including work on their mobile banking site, cross platform app concepts, NFC based apps, and their on-going mobile strategy. Due to the nature of the work, specifications were written with an extremely high level of detail, to enable offshore development teams to deliver the designs whilst complying with security standards.
The America's Cup
The America's Cup Authority has been reinventing the sport to provide a more exciting and dynamic experience and they wanted their website to help set the tone of voice. With limited resources, an extremely tight deadline, and a constantly evolving sport, a well received website has been designed and implemented. The site will boast real time statistics of on-going races and events, whilst providing the flexibility to allow the sport to continue to evolve.
Barclays Group
Entailed the re-design and re-architecting of the content of the Barclays corporate site. With a diverse group of stakeholders, and a large amount of content, the design proved to be a test of content auditing skills. The redesign achieved 25th in the 2011 FT Bowen Craggs Index of corporate web effectiveness, which was the highest new entry, and highest ranked financial services company.
Turkcell are the largest mobile phone operator in Turkey. Their web presence prior to the re-design was both complex, and ineffective as a means for driving sales. Other than obvious language barrier issues, there were huge challenges that needed to be addressed including an incredibly complex business model that Turkcell employees struggled to understand and explain. Our design has been well received by stakeholders and employees. The project won 2 golden spiders in Turkey for best telecoms site and best site overall.
Lloyds TSB London 2012 Concepting
Working on the creative proposition for the Lloyds London 2012 torchbearer competition.
A global brand services company
Product Owner
January 2008 - July 2010
Re-imagining Tag's software offering
In charge of concepting a new technology platform to provide an improved customer experience across all properties within Tag. I was designing and creating interactive wireframes to obtain funding and stakeholder sign-off to commence the re-development of their software offering.
Design and project management
Re-design of the most trafficked area of the system within the Tag application which enabled employees to search for job records. End to end search journey was reduced from over a minute to less than 10 seconds, bringing an incredibly high return on investment. I led the process through requirements gathering, ethnographic research, design, prototyping, testing, build support, QA, and release.
Project management and Business Analysis
Set-up and customisation of Tag's software to provide a branded experience for one of their largest software clients, Santander. This included the integration of business workflow requirements in the process of approving new branded materials, conforming to tight FSA regulations.
Re-thinking approach
I evangelised and delivered a software UI pattern library to document and maintain consistency of common user interactions and interface elements.