Neill Moore
Digital Product & User Experience Designer



The design stage of every project varies greatly, but I prefer to use an iterative design methodology where I take the time to test solutions.

I also believe that the most successful designs are created through a collaborative process between the various disciplines that will be responsible for delivering a product.


Working closely with the team, I would help lead workshops to collect ideas that would form the foundations for my designs. In these workshops we may use various exercises to understand how best to solve our customer and business needs. I would spend time sketching ideas with team members to find the best viable solutions.


I am a strong proponent of rapid prototyping. I use various tools to create rich prototypes that can be used to validate proposed solutions.


The ultimate validation of proposed solutions is to test them with target customers, and I have experience using various testing techniques, including formal lab basedand guerrilla testing.

After testing I would analyse the results and repeat the process as and where needed to ensure that we have arrived to the best solution within the capabilities of our ecosystem and project budget.


Working with the various team disciplines, we will agree what is the most suitable method for capturing and communicating our solutions.

I have worked on projects that have been developed using both Agile and Waterfall methodologies.

I have range of experience of documentation styles, including writing incredibly detailed specifications for financial institutions to be read by offshore development teams, or creating rich prototypes with light documentation to be read by co-located teams.

I can also perform build support and design / UX QA to ensure that the developed product matches the vision.

As the product is developed, further user testing could be performed in a beta release, or other suitable technique.

After the product build has been completed, I am able to review and optimise the performance by analysing usage analytics, surveys, ethnographic research, or diary studies.