User research and testing
Each product has it’s own bespoke research requirements, and I have experience being able to adapt to different types of projects.
Ethnographic research
One example of previous ethnographic experience includes spending a day during a project’s discovery phase, working with the grocery pickers fulfilling orders from the Asda Groceries home shopping site. This enabled me to understand the full cycle of how orders placed were processed, and delivered to end customers. This allowed for optimisations during the design phase to aid both the customer and the grocery picker, such as allowing the customer to specify details on how product substitutions should be made. (See more on what I did working with Asda)
Persona development
I have worked at identifying target demographics, and used the findings to create customer personas. These have helped to inform the design process by helping the team empathise with the customer and their needs.
User testing
I have performed various forms of user testing to help inform the development and maintenance of products.
  • Written focus group test briefs to help stimulate discussion and learn the opinions of users in regards to existing and new products.
  • During early design phases I have performed techniques such as card sorts to help inform information hierarchy, and inform user journeys for when performing tasks.
  • Guerrilla testing sketches and prototypes whilst out and about to obtain rapid feedback.
  • I have invigilated formal lab based usability testing sessions, as well as providing test scripts for third party researchers.
  • have also specified and analysed analytics for A/B testing deployed to live users to obtain quantitative data and
Design and documentation
I have experience working on projects with widely varying requirements for documentation fidelity, including incredibly detailed specifications for financial institutions to lean projects where there was little documentation at all, and team collaboration with prototypes were used to build out products.
Taxonomies and information architechture
I have worked on projects of varying scale across multiple industry sectors, and documented many content hierarchies in both functional task based and content lead products. The below example is a high level overview I produced for American Express International to help them deliniate content sections based on user type, with the aim of making the site easier to navigate and find relevant content.

User journeys
User journeys are a great way to design and communicate functionality. I have created user journeys to help pitch concepts to clients, and help identify functional requirements.

Sketching is a great way to capture and work on ideas quickly, and without the constraints of a computer. I start my designs as rough sketches to start identifying solutions, and then work them up digitally in higher fidelity. Below is an example of a sketch I used to help design the 34th America's Cup website.

IWireframes are a staple for conveying and documenting functionality. I have created wireframes for touchpoints across multiple platforms.

Prototyping and interaction design
I find prototypes are an essential part of any product design lifecycle and have experience creating prototypes of varying fidelity. I use them to validate my thoughts and test designs. I have also previously used them to get stakeholder buy in, in pitches, demonstrations, and as build specifications. The video below shows a quick video mock-up I made to communicate some navigation patterns for an app concept.

I have experience writing extremely detailed specs for financial institutions, where development was outsourced to other countries, where English would be a second language. This meant that specs had to be extremely clear and leave nothing left to interpretation.
Analytics and Feedback
It is key to be able to ensure that the product that has been designed is fit for purpose, and I have experience reviewing and interpreting analytics on a number of platforms, including Google Analytics and Adobe Omniture, to help understand customer behaviour.

Customer behaviour and feedback obtained via focus groups or surveys, can be used to help refine designs and steer the direction of future development. I have worked oprimising products using various techniques, including A/B testing and multi variant testing.